Global tourism is now generally recognized as one of the largest industries in the world and one of the most significant sources of employment and GDP. Tourism particularly benefits the economies of developing countries, where most of the sector’s tourism jobs and businesses are being created.
Effective tourism strategies of a developing country can create revenue generating opportunities (tax revenues) and provide sustainable employment for semi-skilled or unskilled workers. Such tourism development strategies require systemic thinking and comprehensive investment portfolio strategies regarding the tourism industry as a whole, i.e. going beyond investing in hotels, but also including transportation infrastructure, catering, restaurants, safe water, financial system etc. In other words, the destination countries need to review their tourism value & supply chains and identify structural impediments to the full utilization of their tourism assets and facilities. Tourism largely exploits resources that are not renewable. Due to the mass tourist travel destinations, environment suffers negative consequences of such a development. All these reasons cause the development of sustainable forms of tourism, in those aspects which do not cause the pollution of nature and its resources.
DCG worked closely with the City of Niš, which is Serbia`s second largest city and birthplace of the Roman Emperor, Constantine, to realize a seriously under-developed tourism sector to exploit historical significance in the city as well as other tourism potential. DCG coordinated a strategic planning process in its entirety through facilitating strategic planning committee and task force meetings, to assisting in the formulation of its vision, goals, objectives, programmes and projects.